Elevate is a student-run agency at the UF College of Journalism and Communications. In my first semester as a strategist, I successfully worked with my team to bring the mission of our client, the United Nations Association of Gainesville, to life.

In my second semester, I developed a cohesive advertising campaign with my team for Heinz as part of the D&AD New Blood Awards. With online gamers as our audience, our challenge was to make a PR-able moment in the gaming space to make Heinz irresistible. The campaign, titled “Heinz Happy Hour”, brought players together and allowed them to enjoy a break from online life with Heinz.